Hey, I’m Sean Fulford! I’ve spent the last 12 years helping businesses grow through search, working with organizations of virtually every size and scale, from Fortune 100 and Fortune 500 companies, multinational corporations, global franchise networks, and nationally recognized brands to ambitious startups, growing regional businesses, and local service providers.
Beyond client work, I’ve spent much of my career contributing to the search industry and pushing the boundaries of what’s possible within it. I previously moderated SEO Signals Lab, a community of over 75,000 search professionals, and served as a Senior Content Writer at Semrush. My original research and thought leadership have earned international industry recognition. Today, much of my work focuses on advancing the frontier of SEO and GEO through original research, experimentation, and driving outsized results for clients I work with.
I’ve also developed advanced AI-powered search technologies, including GEO Genius, an experimental MCP server and research toolkit. Among my projects is a few-shot, classifier-based citation simulation model that captures over 90% of citation candidates and runs hundreds of simulations to evaluate how different marketing interventions influence AI visibility. I’ve also pioneered quantitative approaches to measuring commodity content, using blackbox membership inference techniques to compare a model’s parametric knowledge against the information contained on webpages. I’m proficient in MCPs, Claude Code, AI workflows, and Skills, using these technologies to investigate how modern search and generative AI systems actually operate.
Ultimately, I bring together extensive client-facing experience, organizational leadership, industry thought leadership, and advanced technical expertise to help businesses navigate an increasingly complex search landscape. Whether I’m working with a local business or a multinational enterprise, my focus remains the same: understand the opportunity, develop the right strategy, and deliver measurable results.
The next decade of search is being written right now — and I’d like to write part of it with you.
If you want someone who has run the programs, published the research, and built the models, my door is open.
Work with me