Search that works for your business.

I partner with businesses on their hardest search challenges, whether that’s building and scaling an SEO/GEO department, solving technical problems preventing an enterprise website from reaching its potential, or helping leadership understand what AI search actually means for revenue and growth.

We start by defining the business outcomes that matter. From there, I handle the technical challenges, develop the strategy alongside your team, and remain accountable for results. The goal isn’t to create another dependency on a consultant. It’s to build the systems, capabilities, and infrastructure that continue delivering value long after our engagement ends.

Technology You Won’t Find Anywhere Else

Most AI search strategies rely on assumptions, recycled best practices, and tools that tell you what’s happening without explaining why.

I take a different approach: I build the technology needed to understand how these systems actually work.

GEO Genius is an experimental MCP server and research toolkit I’ve developed to investigate how large language models discover, evaluate, cite, and recommend information.

At its core is a few-shot, classifier-based citation simulation model that captures over 90% of citation candidates in my testing. By running hundreds of simulations, I can evaluate how different strategic interventions may influence a brand’s visibility and citation opportunities within AI-generated answers.

I’ve also developed quantitative methods for measuring commodity content, using black-box membership inference techniques to compare what a model already knows with the information contained on a webpage. This helps identify where content offers genuinely new information rather than simply repeating what AI systems can already reproduce.

These aren’t off-the-shelf dashboards or generic AI visibility reports. They’re experimental technologies I’ve built through applied research, designed to move beyond guesswork and toward a more measurable understanding of search.

And when we work together, that technology becomes part of the engagement.

You’re not just getting another SEO/GEO consultant. You’re getting the strategy, technical expertise, research capabilities, and proprietary tooling needed to tackle problems conventional approaches often can’t solve.