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Research & Innovation

A closer look at the systems shaping search. Independent investigations into AI visibility, content differentiation, and the tools that help us understand both.

AI SearchOriginal study

The Death of Keyword Strategies: Our Study Showed 93% of Keywords Failed to Map to AI Searches

Across four datasets, 93.16% of traditional keywords had no close semantic counterpart among sampled LLM-generated searches.

Sean FulfordRead the study

LATEST STUDY — The Death of Keyword Strategies: our study showed 93% of keywords failed to map to AI searches. More studies in progress.

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